Sony Music launches Alexa pop quiz with Tom Walker


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By Andy Malt | Posted on Monday, September 7, 2020

Sony Music has launched a new pop quiz for Amazon Alexa devices called “Number One Fan”. Developed by the 4th Floor Creative division of the major label, the game will feature a different Sony artist each month.

Each artist will ask one trivia question per day about themselves over a 30-day period via the Alexa “skill”. Those who sign up will be invited to register to receive reminders of the following questions and enter a raffle to win signed works of art.

The first artist to participate in all of this is Tom Walker, who says: “Really delighted to be a part of this campaign with Sony Music UK to be the first artist to host the ‘Number One Fan’ music quiz! I had a lot of fun recording these questions and I know you all enjoyed the quizzes while in lockdown so hope you enjoy this one it’s about me haha! “

Dorothy Hui, VP, Digital & Audience Development for 4th Floor Creative, adds: “As voice technology becomes more sophisticated and ubiquitous, conversational interfaces will transform the way we market artists and make it easier to discover music. “.

“Sony Music UK continues to develop its voice technology learning program and ‘Number One Fan’ is the next phase in this adventure,” she continues. “Tom Walker is the perfect artist to pilot this skill – his personality shines through in the voiceover and his fan base is highly regarded with voice technology.”

Happy indexing, Tom Walker fans! The game is currently only available in the UK.

LEARN MORE ON: Amazon | Sony Music | Tom walker

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