Sony Pictures Television, Game Show Network Team for the first joint launch; Deals include syndication entry “The Good Doctor”

Sony Pictures Television is teaming up with sister company Game Show Network for the companies’ first joint pitch to advertisers.

Live viewing and the ability of game shows to integrate the brand will be two key areas, according to an announcement. In addition to staples like Peril and new programming, the pitch will also feature the good doctora flagship Sony property that will hit the off-network syndication market in September.

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Game Show Network, a highly penetrated linear channel with an active digital presence, says it increased production last year by 32% over 2020 levels, reaching 350 hours of original programming. In an on-demand world, much of what it broadcasts is viewed live, which the network sees as an advantage. Its most consulted title is people puzzlean animated series by Leah Remini based on People magazine crossword. Other staples include America says, Master Spirits and Chain reaction.

Another show currently in development is Change, a trivia game based on a Belgian series from DIGA Studios, the companies said. The show, based on a format developed by Panenka and licensed to Lineup Industries BV, is also produced and developed in many global territories.

Sony also produces top-notch syndicated game shows Peril and Wheel of Fortune. Its the front of the series, with the good doctor the company’s portfolio also includes TO CRUSH, The Goldbergs, king of queens and Seinfeld.

“Our clients are constantly looking for consistency and they can expect it from us,” said Stuart Zimmerman, executive vice president of advertising sales for SPT and GSN. “We provide a safe haven for our viewers of these hugely popular game shows and sitcoms, which translates into a reliable and trustworthy environment for our advertisers’ messaging. In short, our viewers are receptive and engaged.

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